Project Management – Product, Content Design, Technical Communication
Shawneda Crout, M.A., PMP | Master of Arts – English – Technical Communication
Memorable brands use clear, effective, integrated brand communication to benefit everyone involved. Keeping your workforce and customer first is how you leverage technology to benefit your staff and clients. Empathy and a penchant for technology helped thousands of customers after becoming known as the “irate customer whisperer” as a lead customer support technician for Comcast. While helping viewers with their cable, telephony, and hi-speed internet, creative writing continued on off days and vacation. Penning a romance novel (which will never see the light of day) led to publishing fiction books, nonfiction books, ghostwriting nonfiction and fiction, and the need to be immersed in marketing. Prudent career goals and diligent work habits led to returning to college as a nontraditional student completing a bachelor’s in business, undergrad marketing certificate, discovering the need for technical communicators and earning a Master’s of Arts in English, Technical Communication with a concentration on instructional design and empathetic human-computer interaction..
Diving head first into self publishing in the digital era thanks to a proclivity for technology led to instructional design, blogging, hosting podcasts, learning to code, and building apps. Returning to the workforce with new skills resulted in launching the marketing departments for several companies. Professional experiences as a writer and entrepreneurial endeavors proved that clear, effective communication is the foundation for achieving goals, sustaining profitability, and creating scalable systems and processes.
DEI Resources – Intentional AIDEs™
Corporations, nonprofits, professional organizations, trade societies, and DEI agencies looking for unconventional diversity, inclusion, and equity training resources can start with the Natural Sistahs series and Goal PowHer series. These books provide opportunities to begin conversations to help individuals and groups discuss challenging topics that provide self reflection and growth for individuals committed to doing the work of creating long-lasting change. Customized resources available in 2024 www.intentionalaides.com
Portfolio and Work Samples
Go to ShawnedaCrout.com to see graphics, UX writing, usability tests, and other work samples.
For more about GIG PowHer™ books go to the Author page.