Memorable brands use clear effective communications.
Your distinct solution and authentic voice is the best tool for creating a memorable brand. Distinguish your solution, solidify your voice, and connect with your audience and potential clients. The future of being "found online" will be determined by the strength and consistency of your brand's communications.
I write content that clearly and effectively delivers what is promised in the title. I include stimulating visuals that reinforce, support, and communicate the main purpose of the content. White papers, blog posts, tutorials, how-to guides, creative nonfiction, course content, and social media copy that balances empathy, information, and instruction to deliver results.
Content Management Systems
Knowledge Base Management
User Experience Design
To Your Community and Brand Be True
"The times are real out here in these social media streets." Is how I'd phrase this were I a Southern rapper. It twas the worst of times after the best of times. Is how I'd phrase this were I beholden to the literary styles of Charles Dickens. Truth is, I fall somewhere between K'wan, Toni Morrison, and C.S. Lewis with a hint of Shakespeare chased by Angelou, as an independent author. When it comes to my professional writing as a content marketing specialist I'm all about that base... and no trouble.
I didn't misspell base... My focus is on the base of the online community engaged with my employer (or client). Which should be your primary focus, too. Yes, things are kinda muffed up on social media with the extremists from all political ideologies making everything - political. Times like these are rife with opportunity to solidify your voice. Unless you're core business is rooted in politics there is no need to be distracted. Take a page from Shakespeare. To meeting the needs of your social community, your company mission, and brand be true.